News | 8 May 2019

This is an Ad for Men

Pamela DoyleDirector & Ideation Manager

 L’Oreal Paris has unveiled some clever ads calling for more women in leadership based on graphs, charts and actionable insights from recent research that has proven increased revenue, innovation and employee satisfaction within teams lead by female leaders!

What do you think?

The messaging is crafted specifically for business minded executives as it speaks to key measures such as profitability (+15% revenue with female leaders), innovation (+20% patents with female leaders) and employee satisfaction (+24% mentoring score for female leaders).

The campaign ran in both top business magazines as well as women-oriented fashion and lifestyle publications like Vogue or Cosmopolitan.

The visual ads are based on real data from global studies by Peterson Institute for International Economics, the University of Arizona Eller College of Management and Korn Ferry Hay Group.

However, as Patrick Coffee, senior editor at Adweek noted, there is still a strong irony in the making of the campaign. Every member of the McCann team credited with working on this campaign is a man.

Interesting!

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